As a veterinarian, do you make your clients aware of pet insurance as one of the resources available to help them pay for their pet's healthcare expenses? If not, why not?
Pet owners are becoming increasingly aware that there is a growing gap between the costs of the healthcare they would like to provide for their pet and what they can actually afford. I submit to you that pet insurance is an excellent way to help them bridge that gap.
When made aware of pet insurance, your clients will likely have 2 basic questions.
The first question they'll have is, "Do I need pet insurance for my pet?" I've written a short ebook that will help pet owners answer this question.
It even has embedded audio and video clips to help them better understand the factors that go into making this decision. I recommend you download it first to see if it is appropriate for you and your practice. I also appreciate your feedback. The book is free to you and your clients and I'll be glad to provide you with the download link if you'd like to offer it to clients on your website or social media pages. You can download it here.
The next obvious question asked is "Which company and policy is the best one for my pet?" Can you honestly answer that question for your clients? Do you even want to try and answer that question for your clients?
Most practice management advisers will tell you to do your own research and pick one or two companies to recommend to your clients. However, many veterinarians I've talked to claim they don't have the time or the desire to do that. Perhaps you've been contacted by one of more companies seeking to display their brochures in your hospital. How do you know that company is the best one for all of your clients?
A pet insurance policy is a contract between the pet insurance company and the pet owner, therefore, I believe this is a decision pet owners should be allowed to make themselves after thoroughly researching their choices of pet insurance companies in the United States. I've been researching and writing about the pet insurance industry for about 7 years and I can assure you that pet insurance isn't a one-size fits all proposition. Your client's needs and budgets differ from one another. Therefore, their preference for pet insurance coverage may also differ.
One of the regrets I hear from pet owners when they are displeased with a company they bought a policy from is that they didn't realize they had other options when they bought a policy. Unfortunately, if their pet has had several problems for which they have filed claims, those conditions may not be covered if they switch insurance companies because pre-existing conditions aren't covered. Therefore, it is important for them to make an informed and wise choice the first time.
I've put together a Pet Insurance Toolkit to help pet owners understand how pet insurance works and provide a research process to help them choose a company and policy to insure their pet. Through the process they will be able to gradually narrow down their choices to a company that fits their specific needs and desires. They get to decide - not me or you for them.
If you and your staff want to learn more about pet insurance, the Toolkit is an excellent resource.
Please feel free to contact me if you have any questions about pet insurance, the Toolkit or if you just have a comment you’d like to leave me.