PetFirst Healthcare if offering new policies to prospective and current policyholders. The biggest change is offering policies that cover chronic and hereditary conditions for the lifetime of the pet without having to purchase this coverage as an extra benefit. This should make PetFirst more competitive with some of the newer companies.
In an upcoming podcast episode I interviewed the President of PetFirst, Katie Grant, where she explains the details of the new policies. Click on the Streampad player below to listen to a short clip from the interview:
To listen to the full interview, you can go here.
You can also go to the PetFirst website to take a sneak peak at the new policies.