You've probably seen comparison tools or tables on company websites where they compare themselves with the competition. Have you ever wondered if you could rely on the information presented? Watch this brief video as I explain what information is potentially valuable and when you should use caution in interpreting the information provided. (Watch full screen if you can). Comparison tables on pet insurance company websites from Doug Kenney on Vimeo. Here's a link to the Trustedpals website and the Pet Insurance Toolkit.