Pet owners are becoming increasingly aware that there is a growing gap between the costs of the healthcare they would like to provide for their pet and what they can actually afford. Pet insurance is one of the ways to help them bridge that gap.
Having more clients with insured pets allows veterinarians and their staff to practice the quality of medicine and surgery they are trained to provide. Clients with insured pets are more likely to say "Yes" to the diagnostic and treatment plans you offer them. It's a win for you and your staff as well as the pet owner and their pet especially when faced with unexpected, serious illness in their pets.
The Pet Insurance Guide Podcast has several episodes that will be of interest to veterinarians and will help you learn more about pet insurance and how other veterinary practices are promoting pet insurance to their clients.
Most practice management advisers will tell you to do your own research and pick one or two companies to recommend to your clients. However, many veterinarians I've talked to claim they don't have the time or the desire to do that. Perhaps you've been contacted by one of more companies seeking to display their brochures in your hospital. How do you know that company is the best one for all of your clients? The fact is, pet insurance isn't a one-size-fits-all product.
A pet insurance policy is a contract between the pet insurance company and the pet owner, therefore, I believe this is a decision pet owners should be allowed to make themselves after thoroughly researching their choices of pet insurance companies in the United States.
One of the regrets I hear from pet owners when they are displeased with a company they bought a policy from is that they didn't realize they had other options when they bought a policy. Unfortunately, if their pet has had several problems for which they have filed claims, those conditions may not be covered if they switch insurance companies because pre-existing conditions aren't covered. Therefore, it is important for them to make an informed and wise choice the first time.
May I recommend my book "Pet Health Insurance:A Veterinarian's Perspective". If you think this information is something your clients need to be aware of, Iet me know and I'll help you make this information available to your clients.